Monday, January 28, 2008

NHL All-Star Game Rating

Sports Business Daily reports that the NHL All-Star Game in Atlanta drew a bigger rating than the 2007 Game in Dallas, but it was a still a poor figure compared to the past. The rating in Atlanta is especially troubling.

Last night's NHL All-Star game on Versus earned a 0.76 rating in the metered markets, which is up from a 0.54 last year. Host city Atlanta's preliminary rating was a 0.25, which is down from a 0.54 for host-city Dallas last year.

The 2007 All-Star Game actually garnered a .7 national rating last year, so the increase in fairly small. The figures for local markets will likely come out tomorrow.

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